Fashion brand Ermenegildo Zegna recently debuted two watches in a new collection produced in collaboration with the Sowind Group.Based on the label’s “High Performance” collection of clothing, these new sport watches are fashionably (and practically satisfying). But are they worth your money compared to the alternatives?
Zegna has now moved from an extremely niche collection of high-end, gold-cased dress watches to those competing with the larger world of sport watches. http://www.chinwatch.co Two watches will be available at debut, the High Performance Sea Diver and High Performance Chronograph.
While I know that “High Performance” is the name of a clothing collection for active urban office goers, it is an almost insultingly bland term. I would venture to say that it is even worse than the label “professional” on a watch dial. High Performance is merely an adjective. Consumers should demand to know why they are high performance rather than merely know that the brand would like for you to think they are.
Bot of the watches by the way are 42mm wide - which is a rather mainstream case size. Let’s discuss the High Performance Sea Diver first. It is a nice looking dive piece with a name so pulled from the soup of dive watch labels it is almost comical.
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