A few months ago began an interesting project with the Parsons New School For Design (worked with the New York City campus). http://www.chinwatch.coThe project was called "The Art of Watchmaking." Silly, because the idea was to design watches, not really make movements. Anyhow. The plan was to have design students re-imagine the iconic Tag heuer Monaco.
Student groups were to compete against one another, with each group's result being a few designs. Tag Heuer would reserve the right to actually produce the watches. Produce them if they liked the watches of course. The pictured three watches were the winning models.
Probably not in my opinion. While interesting, I think there is an important lesson to be learned here. Among those lessons is that these student seem to not really have a grasp of good watch design - and why would they? They never learned. Forget the fact that aside from the case, these timepieces don't really have any manner of Tag Heuer design DNA.
The watch dials that the students created are interesting, but don't really do it for me. They really seem a lot more like design concept than something a watch maker would be serious about. The black sliding shield over the top watch makes no sense to me. Looks like when closed it just offers a view of one of the subdials. From a design perspective that might be cool - but it offers nothing of practical interest.
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